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It has become a mantra with web designers that “the web is 95% typography.” But for years, web designers have been very limited in how they can use typography on the web. April 2010 - Leveraging Their Font Server Technology, Extensis Develops New Cloud-Based Web Font ServiceĮxtensis, a division of Celartem Inc., today announced that they have begun testing a new web font service that enables commercial web designers to incorporate custom fonts into websites. That’s why we created Connect Fonts Powered by Suitcase - a font manager that allows you to organize your fonts by designer, founder, family and more.Friday 23. And, happy pairing.Īs you start to master font pairing, it can be a challenge to keep track of your vast collection. In fact, we think the greatest way to get better at font pairing is to … practice. They aren’t meant to extinguish the creative spark.
#IS EXTENSIS FONTS SAFE PRO#
Title Font: Made Tommy Black // Body font: Adobe Caslon Pro ItalicĪt the end of the day, these Do’s and Don’ts are more suggestions and guidelines. And don’t forget the squint test - throw your design up on a wall or screen, step back, squint and make sure the hierarchy is working. An approach a lot of designers find helpful is to decide which information is most essential (and least) and make their font choices from there. Creating visual differences when pairing fonts can help highlight text that needs to attract the attention of the reader first. Hierarchy is a key principle in every element of design but especially when it comes to typefaces. A good practice to help refine your selections is to assign each font a role or purpose in the design layout. To avoid typeface chaos, another rule of thumb is to stick with two fonts - three, max. When it comes to pairing fonts, it can be easy to go overboard. Look for typefaces that share a few qualities-like similar proportions and the same “x-height.” 5. Just because two fonts are different, doesn’t mean they’ll make a great pair. When pairing fonts together, you want balance and harmony within the contrast. Title Font: Cyrièle // Body font: Avenir Next Regular The Don’ts: 4. The differences between each font can help establish a hierarchy within the layout and make readability a breeze. It’s why mixing serif and sans serif fonts is a safe bet. Contrast plays with the idea that opposites usually attract.
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Contrast Is KeyĬreating contrast means bringing elements that are strikingly different into close association. This will help in creating variation and contrast … which is our next “do.” 3. When choosing a font family, look for ones with a lot of styles, weights, and cases. After all, fonts from the same family were designed to work together. When pairing fonts together, a good consideration is to keep it all in the family. Our first piece of advice? Simplicity is key. It can feel overwhelming when trying to choose a font (or two) for your work. Keep It Simpleįirst, let’s acknowledge that the world of fonts is vast and ever-changing.
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We like to think of this as a font pairing guide to help your brand shine a little brighter and to help you rest a little easier. These are by no means hard-and-fast rules. With that in mind, let’s go through some basic “Do’s and Don’ts” of font pairing. The typefaces you choose can draw attention, lead the eye, and even influence the foundation of your brand identity. Why? Because great font pairings are essential to great design.
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In fact, we take font pairings very seriously … it’s kind of a passion of ours.
#IS EXTENSIS FONTS SAFE HOW TO#
Bad kerning, not enough white space, and of course how to pair fonts. Let's be honest, we have an idea of what keeps designers up at night.